by: perfect optimization
(August 2006)
Many web designers do not pay attention in coding structure, the
result is no one can find those websites in search engines!. In
many cases search engine spiders cannot crawl 100% of those
sites, this is because of huge size, html code error, navigation
problem due to using scripts. By following these ten tips while
designing and developing your website, you can improve your web
presence.
1) Table structure: Nested tables can cause the huge page size
and it could be problem with download times. Use separate tables
wherever possible. Rather than using tables, use CSS to format
your page layouts.
2) Page size: small web pages load faster. Make your page size
to below 50K, so that search engine spiders can able to crawl
your entire website without having any time delay.
3) Frames: Do not use Frames. Some search engines not even
supported frames and it could be some display/alignment problem
with some browsers. It could also affect while bookmarking a
page. Remember, whatever you are trying to accomplish by using
frames can usually be done with CSS.
4) Alt tags: Minimize the use of graphics and Flash. If your
site having graphics try to explain those by adding ALT text.
Since search engine spiders cannot read text within images, you
should provide alternative text, so that spiders can understands
what they mean.
5) Navigation: Each pages on your website should be easily
connected. Use of JavaScript links and image maps may affect
spidering your entire site or you should use text links at the
bottom of your page to help search engine spiders to navigate
each pages. Try to check your web pages in a text only browser
and ensure you can easily navigate all the pages from page to
page.
6) Title and Meta tags: Add title and Meta tags to each pages in
your site and all title tags and Meta tags should be unique.
7) Sitemap: Provide a sitemap that linked from your homepage. It
must be essential if your site having dynamic pages, that
contains special characters such as ?,%,&,# etc. As these pages
are generated automatically, search engines spiders cannot
follow these links.
8) HTML codes: Internet explorer can display your page even if
any minor errors in the html code, but it could be a major
problem with search engine spiders. I recommend validating your
html codes through some online tools that available in the net.
By getting W3C standards can give your web pages greater
visibility in web searches.
9) Cascading Style Sheets: CSS enables you to independently
control the structure of your web page. By using CSS, you will
get its benefits like smaller file sizes, browser compatibility
and search engine friendly.
10) External CSS/JavaScript files: Call all your JavaScript and
CSS from external file, so that spiders can easily access your
data without causing any error.
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